Want to know an easy, proven way to get more donations through your fundraising communications? It's using the Flesch-Kincaid readability test on your writing.
If you use Microsoft Word, running the spelling and grammar check will also give you a Flesch-Kincaid grade level. Go to "Word Options" and choose "Proofing." Make sure "Check grammar with spelling" is selected. Under "When correcting grammar in Word," select "Show readability statistics."
You want to get a grade level no higher than 7; fundraising letters written higher than that level have a lower rate of return. This is a tested, statistical reality.
The Flesch-Kincaid test uses a formula that rates text based on average sentence length, and average word length by syllables. So, if you need to lower the grade level given for your writing, shorten your sentences and choose words with fewer syllables. However, avoid choosing words that are shorter but less well-known. That may lower the grade level rating, but won't actually increase the ease for your reader—this is one of those instances in which a human is smarter than a computer.
Also keep in mind that the Flesch-Kincaid analysis treats semicolons like periods. Do your readers a favor and, if you've used any semicolons, rewrite in order to separate that single sentence into two.
And if you don't use Microsoft Word? Use this to determine the Flesch-Kincaid grade level of your writing.
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