This TED talk is a must-watch for any nonprofit marketers, and others in the nonprofit world will also benefit from viewing it. It's just seven minutes long.
The part where Dave Meslin shows what it would look like if Nike designed an ad like the government designs their public notice ads is so funny and true!
This video reiterates the importance of making it easy for people. Always keep this in mind: help your supporters help you!
Please feel free to leave a comment telling me what you think of the video.
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